In the same way that American advertizers screen some of their most creative (and expensive) ads during the Super Bowl, British department stores and supermarkets go all out on television advertizing at Christmastime. While this year’s crop isn’t as memorable as some of the ads in recent years—that 2014 John Lewis Penquin ad!—this one stands out.
It’s this year’s ad from Sainsbury’s, which is one of the UK’s largest supermarket chains. The ad is an early favourite for the Best Christmas Ad of 2018.
Full screen recommended.
The song, btw, is the New Radicals’ “You Get What You Give”.
More Songs about Buildings and Food 