Daily Archives: 7 December 2019

The Guardian Calls It the “Best Christmas Ad This Year”

The ad is for Hafod Hardware, a little family-run hardware store in the Welsh market town of Rhayader, population 2,088. The shop opened in 1895 and has been in the same extended family for most of the time since then. The ad’s star is two-year-old Arthur Lewis Jones, the youngest member of the family, and the man at the end of the video is Thomas Lewis Jones, father of the adorable Arthur.

Total cost of producing the ad:  £100, which was used to pay for the recording of the soundtrack. The ad was posted to YouTube on 1 December 2019, and has been viewed almost two million times in its first week online.

Thomas Lewis Jones with his son Arthur, the star of the ad, in Hafod Hardware store. Photograph: Dimitris Legakis/The Guardian

Thomas Lewis Jones with his son Arthur, the star of the ad, in Hafod Hardware store. Photograph: Dimitris Legakis/The Guardian


Bonus

On the “History” page of Hafod Hardware website, the owners note that: “Many visitors comment on the interior of the shop – particularly quoting the Two Ronnies’ sketch – and they always remark that there is a particular “smell” in ironmongers or hardware stores. We like to think it is meant as a compliment rather than a criticism!”

Here’s what they’re talking about: