Australia Day, the official National Day of Australia, is celebrated on 26 January, which marks the arrival of the British First Fleet in 1788. Late January is high summer in Australia, so what better way to celebrate than by throwing some
shrimp lamb on the barbie?
WAMMCO* observes the holiday by running a marketing television campaign for Australian lamb. In 2016, it was about Operation Boomerang, a “mission to save Australians abroad from going without the essential lamb barbecue on Australia Day.”
The ad attracted some criticism, because what doesn’t? Vegetarians didn’t like it, and some indigenous Australians and their supporters are opposed to the very link between Australia Day and the landing of the fleet. They call it “Invasion Day” instead.
So this year, WAMMCO bent over backwards to come up with a more inclusive ad:
*Full name: The Western Australian Meat Marketing Co-operative Limited. It’s usually called simply WAMMCO because by the time you can say “The Western Australian Meat Marketing Co-operative Limited,” your lamb will be stone cold.