Absolutely brilliant snark!
“What happens when you send the characters from The Maze Runner: The Scorch Trials to an overcrowded music festival in the desert? You’ll have to witness it for yourself. Things will get toasty on The Playa. Welcome to the #BurnTrials!”
In addition to highlighting some of the internal contradictions of Burning Man, it uses anti-corporate language to sell corporate goods and services. Too meta!
Also, it’s funny as hell.