That makes me smile!
Pitti Immagine Uomo 88 is a huge international trade event “showcasing men’s fashions and
contemporary lifestyle trends.” It opens in Florence on 16 June 2015, and runs for three days. More than 1150 brands will be represented and more than 30,000 visitors attended
the last edition.
The theme for the season is colour, and the video is a digital art project created to celebrate Pitti Immagine Uomo. It’s called “That’s Pitticolour!” and was created by Luca Finotti.